Saturday, October 1, 2011
The Six – Step Category Management Framework – “Turning Plans Into Action”
Facilitated by Lesley Saitta, CEO, Impact 21 Group

8:00am – 12:00pm	Welcome, Introductions (Pre-read Quiz) Step 1: Selecting a Category and Partner Step 2: Analyzing Performance Steps 3 and 4: Defining the Category Role &Developing the Category Plan
12:00pm – 12:45pm	Lunch
12:45pm – 5:00pm	Step 4 Developing the Category Plan Continued Step 5: Communicate & Implement the Plan Step 6: Evaluating the Plan “Turning Plans Into Action” Session Review, Implementation Challenges, Q & A

Sunday, October 2, 2011
Managing Your Shelf – Assortment and Space Optimization – “Turning Data into Dollars”

8:00am – 9:15am	Use the right data for the right job Optimizing Space & Product Mix New item Introductions
9:15am – 10:15am	Case Study – Candy/Gum/Mints

Monday, October 3, 2011
Meet the Experts – Category Management Panel Discussion and Q&A

8am – 8:45am	Panel Discussion – Successful Category Management Strategies & Practices
8:45am – 9:00am	Audience Q&A “Ask the Experts”

The panel will be comprised of retailers and suppliers that have attended previous NACS Category Management Training Programs and who have demonstrated Category Management competencies and successes.