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NACS Introduction to Category Management Seminar: Turning Plans into Action
December 3-4, 2008
Charleston Harbor Resort
Charleston, SC

The semi-annual NACS Introduction to Category Management: Turning Plans into Action will focus on why it is important to create a strategy that effectively manages a category, from start to implementation.  Success in the Marketing process is a product of a solid plan and great execution.  No plan, no matter how well thought out it might be, is going to be successful unless it is properly implemented and executed.  The program will utilize the industry-specific NACS Category Management Framework.

This program is open to all retailer/petroleum marketers and suppliers.  Due to overwhelming interest, this program is open only to first-time attendees.

Who Should Attend
Retailers
Top Executives
Owners/Operators
Marketing and Merchandising Professionals
Operations Professionals
Retail and Supplier Category Managers

Suppliers
Business Analysts
Category Managers/Specialists

Program Overview

  • Identify the categories best suited for category management.
  • Analyze category performance
  • Develop category management plans
  • Communicate and execute plans at a store level
  • Address change management issues
  • Define key performance measurements for each category
  • Gain buy-in and support from all functions in the company

Key Benefits for Suppliers

  • First-hand accounts from retailers about what is driving their business requirements and strategies
  • Better understanding on how to apply category management principles and practices to convenience store retailers
  • Insight into what convenience store retailers are looking for from suppliers to support their category management and marketing programs
  • Become a value-added resource to your retailer's category management team
  • Facilitate win-win programs

Cost
$695 NACS Member Price
$895 Regular Price

Hotel Accommodations
The Introductory to Category Management Seminar will be held at The Charleston Harbor Resort.

Questions? 
Call Amy Ashley Burke at (800) 966-6227 or email at aburke@nacsonline.com.

Download Registration Form (PDF) and fax or mail back to NACS and a confirmation will be sent confirming your participation.

Please do not make air travel reservations until a confirmation of your registration is received. Space is limited for this event.
Contact Amy Ashley-Burke at (800) 966-6227 or e-mail at aburke@nacsonline.com.