September 9-10, 2009
Alexandria, VA
The 2009 NACS "Turning Data Into Dollars" seminar will go beyond the NACS Six-step Category Management Framework, which has been enabling convenience store retailers to improve business performance for over ten years. It will provide the link between category planning and category performance, and allow retailers to understand the key measures that drive performance for their stores. This hands-on class dives deep down into the data and analytics. *Attendees must bring a laptop to this event*
Industry experts will provide real-world examples and recommendations on how retailers and suppliers can develop and use information that creates value to their bottom line. Also, case studies will be utilized to allow participants to practice key skills learned in the seminar and provide an opportunity to learn from their peers in break-out sessions. What you will learn:
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How to make data-driven decisions
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How to manage your shelf space
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Analytics that measure promotional effectiveness
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Ways to integrate third party data into your category management activities
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Key actions to implement for quick returns
SKU rationalization & "delisting the dogs"; Conduct product assortment mix analysis; New product introduction planning & analysis; Integrating vendor contracts; Implementation & execution; Analytics to measure performance (Days of Supply, GMROI, Contribution to Margin, Hurdle Rate, & more)
Promotional planning process; Annual concept planning; Developing monthly promotional calendar; Measuring promotional effectiveness; Market basket; Pre and Post analyses; Affecting Change
Types of syndicated and third party data available to support your category management activities; Challenges and opportunities provided from third party data and how to integrate it into your analyses; and exercises and case studies that allow participants to work with syndicated data and other third party data during each step of the program.
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| Owners/Operators |
Business Analysts |
| Business/Category Analysts |
Category Managers/Specialists |
| Marketing/Merchandising Professionals |
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| Category Managers/Specialists |
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First-hand accounts from retailers about what is driving their business requirements and strategies in 2009
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Insight into what convenience store retailers are looking for from suppliers to support their category management and marketing programs
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Become a value-added resource to your retailer's category management team
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Facilitate win-win programs
NACS Member Price - $695
Non-Member Price - $895