NACS Advanced Category Management Seminar: Turning Data Into Dollars
September 11-12, 2008
Austin, TX
The 2008 NACS "Turning Data Into Dollars" seminar will go beyond the NACS Six-step Category Management Framework, which has been enabling convenience store retailers to improve business performance for over ten years. It will provide the link between category planning and category performance, and allow retailers to understand the key measures and analytics that will drive performance for their stores.
Who Should Attend
Retailers
Owners/Operators
Marketing & Merchandising Professionals
Businses/Category Analysts
Retail & Supplier Category Managers
Suppliers
Business Analysts
Category Managers/Specialists
Program Overview
What you will learn:
-
How to make data-driven decisions
-
How To Manage Your Shelf Space
-
Analytics That Measure Promotional Effectiveness
-
Ways to integrate third party data into your category management activities
-
Key Actions To Implement For Quick Returns
Industry experts will provide real-world examples and recommendations on how retailers and suppliers can develop and use information that creates value to their bottom line. Also, case studies will be utilized to allow participants to practice key skills learned in the seminar and provide an opportunity to learn from their peers in break-out sessions.
The curriculum of the Advanced Category Management seminar includes:
Managing Your Shelf Space
SKU rationalization & "delisting the dogs"; Conduct product assortment mix analysis; New product introduction planning & analysis; Integrating vendor contracts; Implementation & execution; Analytics to measure performance (Days of Supply, GMROI, Contribution to Margin, Hurdle Rate, & more)
The Anatomy of a Promotion and its effectiveness:
Promotional planning process; Annual concept planning; Developing monthly promotional calendar; Measuring promotional effectiveness; Market basket; Pre and Post analyses; Affecting Change
Data-driven Decisions
Types of syndicated and third party data available to support your category management activities; Challenges and opportunities provided from third party data and how to integrate it into your analyses; and exercises and case studies that allow participants to work with syndicated data and other third party data during each step of the program
Key Benefits for Suppliers
-
First-hand accounts from retailers about what is driving their business requirements and strategies in 2009
-
Insight into what convenience store retailers are looking for from suppliers to support their category management and marketing programs
-
Become a value-added resource to your retailer's category management team
-
Facilitate win-win programs
Cost to Attend
$695 NACS Member Price
$895 Regular Price