NACS Category Management Seminars
To be successful, convenience store operators need to stand out from the competition and find the best ways to deliver value to customers. Category management is a systematic and disciplined approach that allows store operators and their suppliers to work together to analyze performance, grow sales and profits and best serve customer needs.
Based on the NACS Category Management Framework, the NACS Category Management Seminars will provide the knowledge to build a strong category management base and follow-up to further expand implementation of the program. The seminars are tailored to the convenience store industry, but are designed to be utilized in any size organization. Both programs are open to retail/petroleum marketers and suppliers/vendors.
Who Should Attend
Retailers
Top Executives
Owners/Operators
Marketing and Merchandising Professionals
Operations Professionals
Retail and Supplier Category Managers
Suppliers
Business Analysts
Category Managers/Specialists
Which Program Is Right For You?
NACS Advanced Category Management Seminar: Turning Data Into Dollars
September 11-12, 2008
Austin, TX
The 2008 NACS "Turning Data Into Dollars" seminar will go beyond the NACS Six-step Category Management Framework, which has been enabling convenience store retailers to improve business performance for over seven years. It will provide the link between category planning and category performance, and allow retailers to understand the key measures and analytics that will drive performance for their stores.
NACS Introduction to Category Management Seminar: Turning Plans into Action December 3-4, 2008
Charleston, SC
If your company is just getting started with category management, learn why and how by using practical group exercises and case study examples. If you already have a program but it needs a little refreshment, learn what is new in consumer and product trends in the industry. Program topics will include analyzing performance of categories, determining category roles, and developing, communicating and implementing a plan. This program is only open to first-time registrants and space is limited.