NACS Introduction to Category Management Seminar: Turning Plans into Action 
May 19-20, 2010
Hilton San Diego Resort & Spa
San Diego, CA

The NACS Introduction to Category Management: Turning Plans into Action will focus on why it is important to create a strategy that effectively manages a category, from start to implementation.  Success in the marketing process is a product of a solid plan and great execution.  No plan, no matter how well thought out it might be, is going to be successful unless it is properly implemented and executed.  The program will utilize the industry-specific NACS Category Management Framework.

Program Overview
All businesses want to increase sales and gross profits, but how can you do that when your in-store margins are shrinking and your consumer is constantly changing? The successful retailers and suppliers are changing right along with their consumer, tweaking and revamping their category management strategies continuously.

The NACS Introduction to Category Management focuses on the NACS Six Step Category Management process for implementing an effective program at the store level. The seminar combines classroom learning, group breakouts, real world examples and case studies all the while providing ample networking opportunites.

The seminar will help attendees:

• Identify the categories best suited for category management
• Analyze category performance
• Develop category management plans
• Communicate and execute plans at a store level
• Incorporate new technologies, business processes, analytical tools and information sources
• Learn from other retailers and suppliers in an open environment

Who Should Attend

Retailers	Suppliers
Owners/Operators Business/Category Analysts Marketing/Merchandising Professionals Category Managers/Specialists	Business Analysts Category Managers/Specialists

Key Benefits for Suppliers

• First-hand accounts from retailers about what is driving their business requirements and strategies
• Better understanding on how to apply category management principles and practices to convenience store retailers
• Insight into what convenience store retailers are looking for from suppliers to support their category management and marketing programs
• Become a value-added resource to your retailer's category management team
• Facilitate win-win programs

Cost
NACS Member Price - $795
Regular Price - $995