ALEXANDRIA, VA -- The NACS Show was again named the top trade show in the United States for "buying plans€ and third overall for net buying influence, according to a national survey of the country's biggest trade shows conducted by Exhibit Surveys, Inc. The 2011 survey results were tabulated from more than 30 of the top annual U.S. trade shows.
The NACS Show ranked highest in the country in terms of total buying plans - the percentage of attendees who anticipate buying within 12 months of a show. NACS' score of 66% was matched by the International Consumer Electronics Show and was considerably higher than the all-show average of 47%.
The NACS Show also ranked third in the country for net buying influence, also known as "buying power,€ which calculates the percentage of attendees who have the power to make or recommend final purchasing decisions. The NACS Show's score of 92% also was considerably higher than the all-show average of 81%.
In addition, the NACS Show ranked eighth for the amount of hours each attendee spends visiting exhibitions. NACS Show attendees averaged 9.9 hours per person on the expo floor, compared to the all-show average of 8.3 hours.
Since 2002, the NACS Show has ranked in the top three in both net buying influence and total buying plans.
Exhibit Surveys defines net buying influence as "the ability to recommend, specify or purchase products or services; it defines total buying plans as "the percentage of visitors planning to buy one or more products or services seen at a show within the following 12 months,€ calling it "a strong indicator of what people purchase.€
"The survey results reinforce that the NACS Show is central to how our industry does business,€ said NACS Vice Chairman of Convention Steve Loehr, vice president of operations support at Kwik Trip Inc. "Retailers go to the NACS Show to find new products, innovative ideas and new contacts that can change their business, and they find that their needs are met both on the expo floor and in educational workshops.€
The NACS Show will take place October 7 to 10 in Las Vegas. NACS Show retailer attendees, as well as wholesalers and distributors, can register for the event and secure housing at nacsshow.com.
Full registration, which includes admission to the general sessions, workshops, expo and the welcome reception, is $295 for NACS retailer members and $495 for other retailer attendees. One-day registration also is available ($195 for NACS retailer members and $295 for other retailers). These super-saver rates are available until August 1. Other rates apply for non-exhibiting manufacturers, service providers, brokers and consultants. Exhibitor registration will be available in June.
NACS has negotiated room rates for more than 20 hotels in proximity to the Las Vegas Convention Center and attendees can request hotel preferences online beginning April 2. Early submission of housing requests will increase the likelihood that attendees will be able to stay at the hotel of their choice within the NACS Show housing block. Equally important, these hotels have access to the shuttles for transport to and from the Las Vegas Convention Center.
Overall, 22,312 attendees were at the 2011 NACS Show in Chicago, a 1.5 percent increase over attendance in 2010. Attendees came from a record 58 countries and international attendance was a record 1,913 delegates. The NACS Show featured a 387,000-plus net-square-foot exposition floor with 1,333 exhibiting companies €" of which 324 companies were new to the NACS Show. Extending the value of the expo to both retailers and exhibitors, the Cool New Products Preview Room featured a record number of products.
In addition, the 2011 NACS Show featured three days of standing-room-only general sessions, 53 educational workshops, four training sessions and a Category Management Seminar. The workshops alone drew a cumulative 6,750 attendees, averaging out to approximately 120 attendees per workshop. Reflecting the growing international scope of the NACS Show, select workshops were translated into Portuguese, Spanish and Chinese.