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Getting Crafty with Beer Sales

Episode #77: July 10, 2017

The craft beer segment has been growing steadily with smart retailers devoting more cooler space to local favorites. On this episode, we talk with Virginia’s Port City Brewing Company about growing sales through clever marketing and community engagement.

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GUEST:
Chris Van Orden, Manager of Marketing and Beer Strategy, Port City Brewing Company
 

CO-HOSTS:
Carolyn Schnare, Director of Strategic Initiatives, NACS; Stephanie Sikorski, Director, NACS Foundation and Mission Marketing, NACS

 

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