A Happier Happy Meal

A new Cornell study suggests that healthier options in McDonald’s Happy Meals may help kids cut calories.

December 23, 2013

ITHACA, N.Y. – Children can eat a favorite fast-food meal and still cut calories, according to a recent Cornell University study of a popular fast-food meal.

A press release announcing the study notes that in 2012, McDonald’s made changes to its Happy Meal to improve the nutritional quality of the meal. In a new study, Cornell University’s Food and Brand Lab researchers Brian Wansink and Andrew Hanks analyzed more than 230,0000 transactions from 30 representative McDonald’s restaurants to document whether that change has led to more healthful meal selections.

Historically, the Happy Meal has included one of three main options, a side item and a beverage. By April 2012, all U.S. McDonald’s restaurants made several changes to the Happy Meal, including serving a “kid fry” that had 56% fewer calories than the previous Happy Meal fries. The change also added a packet of apples to each Happy Meal. All together, the children’s meals now contain an average of 104 fewer calories.

Despite that 104-calorie reduction, children did not compensate by choosing a more caloric entrée.

“This proved that small changes in the automatic — or default — foods offered or promoted in children’s meals can reduce calorie intake and improve the overall nutrition of the meal as long as there is still an indulgence,” Hanks said.

Purchases of regular soda also decreased by 11%, while 22% more children chose white or chocolate milk.

“In addition to better nutrition, offering a small French fry portion and making apple slices part of the meal positively reinforces healthy behaviors and helps children consider fruit as a standard side item for lunch or dinner,” Wansink said.

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