CHAPEL HILL, NC — Managing what people are saying about your store does not have to become a second job, QSR Magazine reports. “Being able to balance both worlds might seem near impossible, but it really boils down to one thing: learn how to work smarter, not harder.”
To that end, QSR recommends using the following five tools and strategies to streamline managing your online reputation:
- One hour per day: Commit to spending no more than one hour per day responding to reviews, tweets and comments. Do so all at once, not throughout the day.
- Email notifications: Save yourself the hassle of revisiting your store’s homepage throughout the day out of fear you may have missed something, and setup e-mail notifications instead. You’ll be notified in real-time when social media mentions have been made.
- Free, free, free: Refine your virtual storefront with the free tools available on the popular social media sites. Copy-and-paste pre-existing information from your website onto your business listing on the various sites you’re focused on. For instance, on Yelp, you can optimize your listing and even begin attracting new customers by using its free tools.
- Monitor traffic: Review each month how your business’s profile is performing, assessing the number of viewers you’ve received, website clicks, and other metrics. Consider filling in any gaps to increase conversion rates among those viewing your business page and those who became actual customers.
- Market smarter: Add logos of the sites where your store has a strong online presence onto your business cards, in your e-mail auto-signature, and on your storefront.
By taking the above steps, your customers will view you as a business that cares about their feedback.