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U.S. Specialty Coffee Consumption on the Rise

This year marked a significant increase in daily specialty coffee intake.
December 5, 2017

​SANTA ANA, Calif. – According to the Specialty Coffee Association, U.S. consumer consumption of specialty coffee is growing, with 2017 marking a significant increase in daily specialty coffee drinkers.

By extracting and interpreting data from the national Coffee Association’s National Coffee Drinking Trends report, SCA has developed an infographic that explains U.S. specialty coffee consumption over time. The infographic is broken up into three parts: percentage of adults in the U.S. drinking specialty coffee, cups per day per U.S. drinker, and market share of specialty coffee in cups. Let’s focus on each piece separately.

SCA says that over the past 18 years, the number of daily specialty coffee drinkers in the United States has seen the strongest growth, increasing from just 9% of adults in 1999 to 41% in 2017. This year also showed a significant increase in weekly drinkers, increasing to 53% in 2017 from 45% in 2016.

In terms of cups per day, U.S. specialty coffee drinkers were consuming 2.97 cups of coffee per day in 2017, up from 2.24 cups in 2001.

“Overall, this information demonstrates the continued consumer desire for more and better tasting coffee,” notes SCA on its website. “We are acknowledging it through different measurements of consumption and based on these trends, there are no significant signs of slowing.”