CHICAGO – Technomic has published a new report that helps foodservice retailers leverage the breakfast daypart.

Whether it’s introducing new breakfast items and retooling their menus, the efforts should be focused on driving traffic to your location, Technomic said.

“Opportunities to promote breakfast can extend far beyond conventional morning hours,” said Darren Tristano, Executive Vice President of Technomic, Inc. “Operators looking to promote this daypart can leverage consumer interest in all-day or late-night breakfast programs. There’s also room to expand brunch options, and even get creative by applying traditional breakfast flavors to non-breakfast foods.” 

Technomic’s Breakfast Consumer Trend Report offers practical and useful tips on the latest menu and consumer trends for the breakfast daypart, including:

• Limited-service breakfast customers place high importance on value menus, breakfast sandwiches and portability.
• Full-service customers are most interested in variety, all-day breakfast options and signature menu offerings.
• Java is King: 64% of consumers drink coffee at breakfast, with 54% of those consumers preferring a destination that offers free refills.
• Gateway to health: 63% of consumers recognize the health benefits of eating breakfast, with many opting for healthful items.