Rutter’s Donates $75,000 to Three Local Charities

The funds are from the company’s new corporate giving program called Vote With Your Dollars.

November 20, 2015

YORK, Pa. — Rutter’s announced three charities will each receive $25,000 from the company’s new “Vote With Your Dollars” philanthropic program. The corporate giving initiative enables customers to utilize technology and the Rutter’s Rewards loyalty program to help select local charities to receive financial support.

The winners of this years’ Vote With Your Dollars campaign include Make a Wish Foundation, York County Food Bank and Red Cross. Make-A-Wish Greater PA and WV will use their donation to grant five wishes to children in the community with a life-threatening medical condition. The York County Food Bank has proposed the renovation of a donated larger building to be used for increased storage space, nutritional education and the elimination of food waste. The American Red Cross will work with the Home Fire Relief program, an organization that saves lives, reduces injuries and cuts down on losses from home fires in Central Pennsylvania.

“Rutter’s is excited to support these charities as we are always looking for ways to give back to the communities we serve,” said Derek Gaskins, Rutter’s chief customer officer, in a press release. “By choosing local nonprofit organizations, community members will be able to see the positive outcomes from the donations.”

The Vote With Your Dollars Program utilized the technology of Rutter’s mobile app, website and loyalty program so customers could support the organization that appealed to them. Customers could log-in to their Rutter’s Rewards account via computer or mobile to choose from a list of charities they wished to support. Every dollar spent at the pumps or inside any Rutter’s store with a registered Rutter’s Rewards card or VIP credential counted as a vote toward the customer’s selected charity. Each organization was encouraged to share the program with their members, friends and family to collect the most votes.

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