Kinder Joy Hits U.S. Shelves

The legal version of Kinder Eggs will be on sale in time for the holidays.

November 17, 2017

PARSIPPANY, N.J. – Kinder eggs, a popular European treat made by Ferrero International, will be sold for the first time in the United States this holiday season, Fox News reports. The U.S. Food and Drug Administration (FDA) finally approved the Kinder Joy, the U.S. brand.

The agency doesn’t allow any food that has nonedible pieces hidden inside it because of the potential choking hazard. Traditional Kinder eggs came with a small toy tucked inside the candy.

Kinder Joy will come in an egg-shaped packaged with two separate pieces: one with candy and the other with a toy. One half contains two soft cream layers – one sweet milk-cream flavored and one cocoa flavored. Nestled into the creamy layers are two round, chocolate-covered wafer bites that are filled with a sweet cocoa cream, to be eaten with the included spoon. The other half of the egg will contain the toy, which is said to be a surprise.

“When you're a kid, every surprise counts, especially the little ones. Kinder Joy is a fun, new way to help parents bring little surprises to their kids anytime they want,” said Paul Chibe, CEO of Ferrero North America, in a press release. “The delicious, unique taste of Kinder Joy and the wide variety of toys will delight kids, while mom and dad will be surprised by the high quality of the confection and toys – it's unlike anything currently on the U.S. market.”

Kinder Joy will be sold nationwide at mass, grocery, drug and convenience stores starting with an exclusive run in Walmart on Black Friday.

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