Mondelez Brings the Oreo to the Candy Aisle

New candy bar combining the Oreo and milk chocolate debuts in the United States.

November 17, 2016

EAST HANOVER, N.J. – Just in time for the holidays, Oreo is making its debut in the U.S. chocolate aisle, as Mondelez officially introduces the Milka OREO Chocolate Candy Bars.

The new chocolate candy bar line comes in an assortment of different formats, all of which feature bits of Oreo cookies and vanilla creme filling alongside Milka’s European chocolate candy.

“We are always exploring ways to diversify the OREO product portfolio in order to surprise and delight fans, and we’re excited to do just that with Milka OREO Chocolate Candy Bars,” said Samantha Greenwood, senior category director, chocolate—North America. “Milka OREO Chocolate Candy Bars are a natural progression for OREO, with Mondelez International’s global leadership position in chocolate and Milka European chocolate candy being the No. 1 chocolate candy in Europe. The combination of these two global powerhouse brands … has led to a product line that is unique and truly differentiated in the chocolate candy category.”

The candy bar line is now a permanent offering from Mondelez and features a diverse and distinctive selection that crosses usage occasions:

  • The Milka OREO Big Crunch Chocolate Candy Bar, available in one 10.5 oz. sharing size tablet at an SRP of $4.99.
  • The Milka OREO Chocolate Candy Bar, available in three sizes: 1.44 oz. at an SRP of $0.98; 2.88 oz. at an SRP of $1.69; and 3.52 oz. at an SRP of $1.79.
  • The Milka OREO Choco-Mix Snack Mix Bag, with mini Oreo cookies, mini Golden Oreo cookies, Milka Chocolate Candy Buttons, and candy coated chocolate pieces, available in a 6.1 oz. bag at an SRP of $3.69.

Starting this week, the Milka OREO Big Crunch Chocolate Candy Bar began rolling out in limited distribution at retailers including Walmart, Kroger, ShopRite and Albertsons. The entire line will roll out nationwide in January 2017.

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