Dunkin' Donuts' Perks Week In Progress | NACS Online – Media – News Archive
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Dunkin' Donuts' Perks Week In Progress

Special daily deals include free beverages for DD Perks Rewards members now through Friday.
November 14, 2017

​CANTON, Mass. – With the holiday season days away, Dunkin' Donuts, in partnership with Masterpass by Mastercard, launched a new Perks Week this week, bringing five days of presents to its most loyal guests, including free beverages.

From November 13-17, Dunkin' Donuts' Perks Week program is bringing the more than 7.5 million members of the DD Perks Rewards Program a daily deal and week-long offer. All offers are open to both existing DD Perks members and anyone who enrolls during the week.

Daily deals for this Perks Week include:

  • Monday, 11/13: Earn a free beverage (200 points) by enrolling in Auto Reload (limit one per DD Perks member).
  • Tuesday, 11/14: Buy a Medium Hot or Iced Coffee after 12 p.m. via On-the-Go Mobile Ordering and get 100 bonus points (limit one per DD Perks member).
  • Wednesday, 11/15: Earn double points on all On-the-Go Mobile Ordering purchases.
  • Thursday, 11/16: Earn a free beverage (200 points) for using On-the-Go Mobile Ordering (limit one per DD Perks member).
  • Friday, 11/17: Purchase a Large or Extra Large Hot Coffee and earn 100 bonus points (limit one per DD Perks member).

Additionally, all DD Perks members who make a purchase through On-the-Go Mobile Ordering on Thursday, November 16, will be entered to win a $5,000 Ultimate Shopping Spree Sweepstakes.

According to Sherrill Kaplan, vice president of digital marketing and innovation for Dunkin' Donuts U.S., the Perks Week program has proven to be a popular way for the brand to recognize its most loyal guests. “The program has proven to be successful, with our most recent Perks Week program in May generating higher DD Perks sales with a larger On-the-Go Mobile Ordering mix than any other week in 2017. We also saw our highest volume of mobile orders since the launch of the platform, and new user trial rates doubling during the week.”

“We are excited to partner with Dunkin' Donuts during Perks Week, presenting exclusive Masterpass offers to current and new DD Perks members,” said Linda Kirkpatrick, executive vice president, merchants and acceptance, Mastercard. “Together with Dunkin', we're combining cutting edge payments technology with valuable offers to celebrate the holiday season and promote one of the most successful loyalty programs in the world.”

Earlier this year, Dunkin' Donuts began accepting Masterpass by Mastercard as a digital payment option so guests can purchase and reload virtual Dunkin' Donuts cards on DunkinDonuts.com and the Dunkin' Mobile App.