DES MOINES, Iowa – Yesway announced the launch of its new Yesway Signature Blends Coffee this week. The new blends, House Blend, Breakfast Blend, and Dark Roast, were selected by Yesway customers after in-market taste testing. All varieties are made with 100% Arabica beans and brewed fresh daily.

In celebration of what Yesway is calling "Joe-vember,” the convenience store chain is offering its customers Free Coffee Fridays during the month of November. Customers are invited to stop in to their local Yesway store on November 3, November 10, November 17 and November 24 for a free any-size coffee, available all day. Yesway Rewards members will also receive a free Maple Breakfast Scrambler Roller Bite on Free Coffee Fridays.

“Now there are even more reasons to visit Yesway stores with our new Yesway Signature Blends Coffee,” said Brian Trout, senior vice president of operations at Yesway. “Our customers asked us for great tasting coffee and we are proud to be serving the best tasting coffee around and we encourage everyone to visit us on Free Coffee Fridays during the month of November.”

To support the launch of its new line of Signature Blends Coffee, Yesway will also be donating free Signature Blends Coffee to Iowa-based veterans’ organizations and first responder units throughout November.