BATTLE CREEK, MI — Kellogg Co. will cut 7% of its global workforce, or roughly 2,000 jobs, a response to declining sales of its breakfast items and snacks, Bloomberg News reports.

The cost-savings measure will save the company up to $1.4 billion in pretax charges, according to Kellogg, which had about 31,000 employees as of December 29, 2012. As unemployment and economic uncertainty has continued for several years, Kellogg, along with competitors such as JM Smucker Co. and Kraft FoodsGroup, has found its sales waning. Kellogg at first tried to jumpstart sales with store promotions, though the measure failed to resonate among consumers.

"It's not worth discounting if you're not driving volume," said Brian Yarbrough, an analyst for Edward Jones & Co. "So you've got to retrench, you've got to look for cost savings, you've got to look for ways to be more productive, whether it's through the supply chain or manufacturing."

Kellogg reassured its stakeholders with its announcement.

“We are making the difficult decisions necessary to address structural cost-saving opportunities which will enable us to increase investment in our core markets and in opportunities for future growth," said CEO John Bryant.

Sales growth for morning foods have slowed recently, conceding breakfast shares to Greek yogurt and even oatmeal bars.

According to General Mills, more than 90% of U.S. households purchase cereal, though the category’s unit volume has dropped for the past three years. It and Kellogg previously announced plans to bring new products to market that address shifting consumer demand.