Dunkin’ Donuts Leverages Mobile Gifting

Available for Apple’s iPhone, users can send gift cards within Messages in iOS 10.

November 01, 2016

CANTON, MA – Dunkin’ Donuts is innovating the mobile space by becoming the first national coffee chain to enable gifting and payment within Messages in iOS 10, giving customers access to the Dunkin’ Mobile App through the App Store for iMessage to deliver mobile gift cards.

Users can purchase Dunkin’ Donuts mGifts in Messages using Apple Pay, and once received, the mGifts can be moved into the Dunkin’ Mobile App and registered for use.

Also, available now in Messages in iOS 10 are Dunkin’ Donuts stickers that add images of hot or iced coffee to the conversation. Developed by Snaps Media Inc., the stickers can be downloaded for free directly from the App Store for iMessage and are compatible with iPhone, iPad and iPod touch running iOS 10.

“Dunkin’ Donuts is committed to leveraging the best and most innovative technologies to provide our guests with greater levels of convenience,” said Sherrill Kaplan, Vice president, digital marketing and innovation, at Dunkin’ Brands. “Apple Pay in our stores and our app is already very popular and we are excited have stickers in Messages and create new ways for people to enjoy our coffee, food and beverages, and to share their love for our brand.”

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