LONDON – Over a year in the making, Public Health England has finally released its health report and top of the list is a strong recommendation for a 10% to 20% tax on sugared soft drinks, News.com.au reports. The report also wants to have limits on promotion and marketing to children of sugary foods, as well as better food labeling at public places.

“The whole food environment and culture has changed slowly over the last 30 to 40 years. There are now more places to buy and eat food which is, in real terms, cheaper, more convenient, served in bigger portion sizes and subject to more marketing and promotions than ever before,” the report said. “It is likely that price increases on specific high sugar products like sugar sweetened drinks, such as through fiscal measures like a tax or levy, if set high enough, would reduce purchasing at least in the short term.”

The report underscores just how much sugar has become the latest “fall guy” in the obesity battle. Public Health England estimated that between 12% and 15% of U.K. diets contain sugar, much of which is camouflaged in alcohol, cereals and sauces. Despite the report’s clarion call to action, it’s unlikely such measures would come to pass, given that U.K. Prime Minister David Cameron doesn’t support the tax recommendations.

The U.K. Food and Drink Foundation’s director general Ian Wright was blunter in sharing the group’s assessment of the report’s tax push: “We do not agree that the international evidence supports the introduction of a sugar tax and for this reason would oppose such a move. This complex challenge needs a complex solution, one which involves and empowers people, not taxes them.”

Meanwhile, U.S. congressional Republicans took issue with some of the 2015 Dietary Guidelines for Americans, which had mentioned the possibility of a tax on soda in the United States, although that was struck from the final report.