Rich's Offers Gluten-Free Solutions for Foodservice Operators

To help foodservice establishments meet the consumer demand for gluten-free foods, Rich’s is expanding its gluten-free offerings.

October 28, 2013

BUFFALO, N.Y. – With consumer demand for gluten-free products reaching an all-time high, opportunities abound for foodservice operators to take advantage of a trend that’s becoming more mainstream. 

“The gluten-free movement today has gone far beyond the original intent of managing celiac disease for part of the population,” says Tina Battistoni, senior marketing manager, foodservice division, Rich Products Corporation. “As consumer awareness continues to increase, more and more restaurants and other foodservice operations are discovering gluten-free products as a mechanism to build loyalty by catering to special dietary needs.”

Rich’s will be ramping up its focus on the gluten-free marketplace, a concerted effort to show foodservice customers the potential long-term value of the category.

“As part of our unwavering commitment to health and wellness, Rich’s is fully prepared to meet foodservice operator needs for safe, gluten-free products that satisfy consumer priorities for taste, affordability, convenience and nutritional quality,” Battistoni says. “We’re a foodservice-first brand, with proficiency in helping operators produce delicious meal solutions that delight their guests and drive profits through a wide variety of appetizing, convenient and time-saving products.”

Rich’s gluten-free products are certified by the Gluten-Free Certification Organization (GFCO), she explained, and are individually wrapped to mitigate risk of cross-contamination. From pizza crusts and sandwich rolls to desserts and snacks, the company is committed to making meal choices easier and more enticing for people who choose to follow a gluten-free diet.

To help foodservice establishments meet the explosive consumer demand, Rich’s gluten-free offerings continue to expand.  The leader in supplying delicious, authentic, pizzeria-quality pizza crusts to the foodservice industry, Rich’s will take genuine pizza taste to an even-higher plateau with the next generation of its gluten-free pizza crusts, coming soon.

In addition, the global food maker is preparing to launch a gluten-free sub roll and is putting the finishing touches on an improved recipe for gluten-free chocolate chip cookies.  All three products promise a taste and texture that enhances the dining experience, whether or not the consumer is gluten-intolerant.

“As foodservice customers seek additional health and wellness options to meet the rising demand, we’re accelerating our efforts to provide them innovative and convenient gluten-free solutions,” states Battistoni.  “We’re applying all our expertise, infrastructure and access as a premier foodservice source for delicious, valued products in the gluten-free category.”

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