FLORHAM PARK, N.J. – KSS Fuels announced last week that it is changing its name to Kalibrate Technologies to better reflect the broadened scope of the intelligence solutions it offers clients in the convenience and fuel retail industry. The company offers fuel pricing and retail network planning software and services to the industry.

“The key to petroleum retail success lies in understanding your market and customers and calibrating your business to fulfill their needs and demands,” said Bob Stein, president and CEO. “As our new name suggests, this is what we do. We provide petroleum retailers with intelligence tools, software and services to analyze their operating data as the basis for defining and managing strategies to deliver on performance goals.”

In 2011, the company acquired Market Planning Solutions Inc. (MPSI), a provider of fuel retail site evaluation and network planning solutions and services that was formed in 1970. ?“Having successfully integrated the two organizations, we’re more than the sum of KSS Fuels and MPSI and mean much more to clients than either company has in the past.” Stein added. ?

"By changing our name to Kalibrate, we avoid confusion about what we do and are no longer constrained by perceptions of our brand based on history. We chose to spell ‘calibrate’ with a ‘K’ to ensure that we remain focused on bringing Knowledge to our valued clients in all that we do and offer.” ?

The name change is effective immediately with a transition period over the next several weeks to fully effect the change. The company’s new website is www.kalibratetech.com.