Is McDonald’s Beginning to Recover?

The burger chain registered its first positive quarter for same-store sales in months.

October 26, 2015

OAK BROOK, Ill. -- For the first time in two years, McDonald’s has some good news about quarterly same-store sales, Marketing Daily reports. The news comes on the heels of the chain’s national rollout of all-day breakfast, the success of which has yet to be tallied.

“We’re running better restaurants than we were a year ago,” said Steve Easterbrook, CEO of McDonald’s. “I have strong conviction around simplifying our restaurant operation, because I believe the customer is the ultimate beneficiary. We got to take more complexity out through our decision making than we ever put in.”

In the United States, the quarter ending September 30 posted a small uptick of 0.9%. Easterbrook pointed to the debut of its Premium Buttermilk Crispy Chicken Deluxe sandwich as a major reason for the upswing in same-store sales.

“Consumers have more choices than ever about where to dine, and our operational growth-led turnaround is focused on appealing to customers in the areas that matter most to them — great-tasting, high-quality food, convenience and value,” said Easterbrook in a press release reporting the results.

The company has been testing other new items, such as a version of Monster energy drinks and sweet potato fries. Also, a Pick 2 menu is being considered too.

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