Detroit Start-Up Hopes to Overcome Food Deserts

Fresh Corner Café puts fresh fruit, salads and more in gas stations and c-stores.

October 23, 2014

DETROIT – Detroit’s Fresh Corner Café is on a mission to change the convenience store “curse of the Twinkies,” says a post on TheDailyMeal.com. The Detroit-based catering and delivery service start-up, whose goal is to overcome the negative effects of living in a food desert, has begun stocking local convenience stores and gas station pit-stops with fresh salads, fruit, wraps and parfaits.

“At Fresh Corner, we don’t prescribe specific ingredients or specific foods or specific times of day, we just advise people to eat their greens, add a few more vegetable servings, and cut out the junk when possible,” Noam Kimelman, co-founder of Fresh Corner Café, told The Daily Meal editor Joanna Fantozzi.

The company, which is currently located in 27 locations across Detroit, targets low-income customers by selling to mini-marts, pharmacies and convenience stores that take food assistance cards, but hopes to expand the program to additional retail locations and metro areas.

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