SALT LAKE CITY – Bennett Pump Company and Sinclair Oil are introducing NewsBreak Media Networks’ programmatic merchandising platform to newly integrated display screens at Sinclair’s flagship store in Olympus Hill, Utah. The store is owned and operated by Lillie Enterprises and located in suburban Salt Lake City.

NewsBreak’s predictive analytics software utilizes historical sales and key consumer buying variable data, like unit sales, market basket, time of day, temperature and household income, to build contextual content management rules for each retail location. The content management system will then deliver a playlist of merchandising messages to integrated display screens at the fuel pump, in-store screens and retailer loyalty program applications.

The content will feature Sinclair-branded merchandising messages promoting in-store products and services, as well as locally curated news and weather information from KSTU/Fox 13 News.

“We’re excited about the opportunity to partner with two leaders in the fuel marketing industry,” said Bob Bradley, president and CEO of NewsBreak. “Convenience store operators can now take back control of their forecourt and focus on converting fuel-only customers to multi-product purchasers leading to increased profits.”

Bennett Pump Company, available in 90 countries worldwide, was founded in 1919 and is one of the largest pump manufacturers in the world, with manufacturing plants in Spring Lake, Michigan and Shanghai, China.

Salt Lake City-based Sinclair Oil markets fuel in 19 states and supplies fuel to more than 1,300 branded stations. The company also owns two refineries in Wyoming and has more than 1,100 miles of pipeline in the Rocky Mountains.