RaceTrac Debuts Cinnabon’s Gooey Swirls

In addition, the Crafted by Cinnabon line will be a regular bakery feature in RaceTrac’s Texas and Florida locations.

October 16, 2017

ATLANTA – Cinnabon announced that its “Crafted by Cinnabon” line will be regularly added to the bakery cases of RaceTrac's Texas and Florida. Cinnabon will debut a limited-time-offer Frosting Filled Pumpkin Muffin Top to its exclusive line-up at RaceTrac, which already includes a Crafted by Cinnabon Frosting Filled Long John Doughnut. This expanded offering celebrates the one-year partnership of the two Atlanta-based companies.

Participating RaceTrac locations will now offer its first warm Cinnabon indulgence, Gooey Swirls, available now in more than 450 convenience stores across Florida, Georgia, Louisiana and Texas.

  • Crafted by Cinnabon Frosting Filled Pumpkin Muffin at RaceTrac’s Florida and Texas locations
  • Crafted by Cinnabon Gooey Swirls at participating RaceTrac locations in Florida, Georgia, Louisiana and Texas
  • Crafted by Cinnabon Frosting Filled Long John Doughnut available in Florida and Texas

Participating RaceTrac locations will continue to offer the Frosting Filled Long John Doughnut and Gooey Swirls as year-round offerings and will rotate in new limited-time-offer products as the seasons change. These products will be exclusive to RaceTrac in the convenience channel, across the four states they are located.

"We are thrilled to be continuing our partnership with RaceTrac to offer our premium, fresh baked treats to more guests in a variety of new and exciting formats," said Julie Thomas, director of foodservice sales, convenience & petroleum and entertainment, global channels for FOCUS Brands, the parent company of Cinnabon. "We attribute our tremendous success this past year to our mutual dedication to providing the highest quality food offerings to our guests. We can't wait to show everyone what sweet things we have planned for 2018!"

"Crafted by Cinnabon," which launched in November 2016, is the brand's first line of fresh bakery treats designed for single serve or in multi-serve channels such as grocery, convenience stores, university campuses and other food service outlets. The line delivers the same fresh-baked quality and signature ingredients that guests have come to love and expect from Cinnabon bakeries, including legendary Cinnabon Makara cinnamon and signature cream cheese frosting.

"Bringing Cinnabon treats to RaceTrac's bakery case continues to exceed our expectations, and we are excited to now offer Gooey Swirls, a warm Cinnabon product," said Steve Turner, executive director of foodservice, at RaceTrac. "Adding the well-known Cinnabon brand to our already-premium bakery menu provides our guests with extra indulgent treats from which to choose."

Advertisement
Advertisement
Advertisement