India Enlarges Graphic Warnings on Tobacco

The country will also forbid the sale, use and manufacture of electronic cigarettes.

October 14, 2014

NEW DELHI, India – Soon, India will outlaw the use, manufacture and sale of electronic cigarettes, as well as require new graphic health warnings to cover 80% of tobacco packages on either side, the Hindustan Times reports. Graphic pictures of throat and oral cancers will be on 65% of tobacco packs, while text warnings will occupy 15% of the surface, leaving only 20% for branding. The packaging changes will go into effect by April 1, 2015.

“These are part of stringent rules introduced to lower tobacco addiction among the young, such as increasing the legal age for tobacco use to 21 years,” said Union health minister Harsh Vardhan. Right now, official health warnings cover 20% of the entire package and only appear on one side.

The ban on e-cigs could start as early as next month. The new rules forbid electronic cigarettes because the Drugs and Cosmetics Act does not approve the devices. “E-cigarettes are not approved by the Drug Controller General of India, therefore its sale and use is illegal in India,” said an official with health services.

The country has banned tobacco advertising, smoking in public places and selling tobacco products to minors. However, the rate of Indians who smoke is high, with more than one in three adults using some tobacco. Nearby countries have stricter tobacco warnings, such as Thailand’s 85% graphic warnings on packaging, Sri Lanka’s 90% and Nepal’s 75%.

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