Groceries To Go

The rise of “click and collect” could spell major trouble for supermarkets.

October 11, 2013

WASHINGTON, D.C. – Will shopping in grocery stores finally end? Some experts are predicting so, as more Americans turn to online ordering and at-store pickup, Time reports. The emergence of curbside pickup has greatly reduced delivery fees, making online ordering more attractive.

Convenience stores and gasoline stations are among the more popular pickup locations, as well as big corporate centers and offices and regular grocery stores. From big chains like Safeway and Walmart to smaller regional players like Market District and Lowes Foods, more food retailers are offering some grocery pickup services.

The Washington Post recently touted the merits of picking up a grocery order in a gas station parking lot from Giant Food/Peapod. Giant offers nearly two dozen pickup spots in Maryland and Virginia. Relay Foods has online delivery and drop stops in the Washington, D.C., area and in Virginia.

The United States is slower to catch on to this type of service, which has been popular in Europe for a few years now. Tesco has around 200 “click and collect” grocery locations in the United Kingdom.

The grocery model is based on curbside pickup pioneered by Applebee’s and Outback Steakhouse, which have run a successful, bring-it-to-your-car service for years. Even the Container Store has its own version where workers hand-deliver online orders to a customer’s vehicle.

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