TAMPA, Fla. – Providing fresh food brings its own set of challenges to a convenience store, chief among them the ability to track inventory, forecast sales and reduce shrinkage. To promote the growth of its fresh food operation, Kum & Go has started using Applied Data Corporation’s (ADC) Fresh Item Management (FIM) program to keep track of its wide variety of fresh food items, such as breakfast foods, sandwiches and pizzas.

Kum & Go selected ADC’s C-Pack and C-Pack+ software bundles to capture shrink, provide accurate forecasting for fresh food production, and manage perpetual and physical inventory. Additionally, C-Pack+ includes ADC’s NutriGen Recipe Manager, enabling Kum & Go to calculate costs, monitor actual margins of products sold and generate nutrition facts from recipes. Ingredient, nutrition facts and allergens are automatically sent to the label printer, ensuring all information in each recipe is also on the label.

“After an extensive, six-month pilot in multiple stores running ADC’s software, we realized a net gain in sales greater than similar control stores that were set up to measure the effect of the pilot,” said Greg Tornberg, vice president of fresh foods at Kum & Go, in a press release. “We also saw a reduction in shrink compared to the control stores and significantly reduced our cost per label. These results gave us the confidence to move forward with a full implementation.”

ADC’s C-Pack and C-Pack+ software is being rolled out to more than 150 stores in 2015, with the roll out continuing through 2016, as Kum & Go’s foodservice program continues to expand. “Kum & Go is the first convenience store chain utilizing ADC’s software to improve fresh food sales, while reducing perishable waste,” said Steve Loveridge, CEO at ADC. “We are very pleased with Kum & Go’s results and look forward to working with them as they continue to grow their fresh foods program.”