Carrefour Redesigns Paris City Store

The store has been completely remodeled to offer new services and community appeal.

October 04, 2016

PARIS, France – Carrefour’s City Paris Malakoff convenience store reopened its doors recently after being redesigned to offer consumers more practical and digital services.

The store’s facade is completely transparent, with large windows and very airy spaces, delivering a brighter shopping experience for customers. It features distinctly modern and urban loft-style décor and original new signage, which is on-trend and designed to be conversational in tone: “Great to see you again” is the welcome message, and “See you tomorrow” bids customers farewell. With its new LED lighting and designer light fittings, the store illustrates Carrefour’s desire to make its stores spaces for living at the heart of their host towns and cities, according to a news release.

City Paris Malakoff offers customers a range of new services, including all types of postal services except banking (sending and collecting parcels, purchasing stamps, posting registered letters), payment systems designed to reduce time spent at the checkout, and small, specially designed carts that make it easier for customers to shop.

The store has also been redesigned to serve as a meeting and discussion place to help local residents come together in a communal bar area, a space where patrons can come and have lunch on the premises, chat, and even exchange things like books, thanks to a shared library. Local residents can also sign up to the social network, Mon P’ti Voisinage, which makes a number of interactive services available.

In addition, the store offers several digital services as part of Carrefour’s multichannel strategy. For example, a partnership with start-up company Quatre épingles offers customers a range of concierge services including dry cleaning, alterations and shoe repairs. Through the Grandsvinsprivés.com website, customers have access to a selection of quality wines, as well as selection advice, and can order online and pick-up in store using the Click & Collect service.

The store focuses on organic and dietary products with a fully renovated department that features an extensive selection of Carrefour BIO and major national brand products. A wide range of Reflets de France locally produced products is also available from a dedicated display unit and throughout the store.

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