McDonald’s Tries Chicken Tenders Again

After removing Chicken Selects from menus four years ago, the fast-food chain launches Buttermilk Crispy Tenders.

September 29, 2017

OAK BROOK, Ill. – If at first you don’t succeed, try again. That’s what McDonald’s is doing with chicken tenders after nixing the item from its menu four years ago. Now, it’s bringing Buttermilk Crispy Tenders back to stores, Nation’s Restaurant News reports.

Based on the success of its Buttermilk Crispy Chicken, which debuted in 2015, the chain branched out to the same recipe in chicken tenders. After testing the new item in Alabama and North Carolina this year, McDonald’s announced this week it was adding it to the menu.

“Our new buttermilk Crispy Tenders are another example of how we’re giving customers the food they love,” said Michael Haracz, head of McDonald’s. The white-meat chicken has no artificial colors, flavors or preservatives, and come battered, breaded and seasons in four, six or 10 pieces. Customers can dip the tenders into nine different sauces: Creamy Ranch, Honey, Honey Mustard, Hot Mustard, Signature Sauce, Spicy Buffalo, Sriracha Mac Sauce, Sweet ‘n Sour or Tangy Barbecue.

As part of its campaign to promote the new menu item, the chain is giving away limited-edition posters of each of the nine sauces at certain locations when purchasing chicken tenders. “Limited-edition, illustrated, screen-printed posters have really taken off in recent years, expanding from music to TV to movies, games and now, McDonald’s sauces,” said Billy Baumann, co-owner of Delicious Design League, which designed the posters.

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