WAWA, Pa., & ATLANTA – Wawa Inc. and Citi Retail Services announced a multi-year agreement to launch a private-label consumer credit card program for Wawa customers. The companies will launch the card program on September 30, and Citi will manage and service the portfolio of accounts. 

“At Wawa, part our commitment to fulfilling lives every day means continually providing the community with value. We do this with quality products, priced competitively, no-surcharge ATMs, and now with our new private label card—the Wawa Credit Card,” said Cathy Pulos, chief people officer and CFO for Wawa. “This new credit card was specifically designed to enhance the customer experience by adding value and simplicity to our customers’ transactions, specifically around the purchase of fuel. We look forward to launching this venture, making fueling up and checking out better than ever before.”

Citi services nearly 90 million accounts for a number of brands, including Best Buy, Macy’s, Sears and The Home Depot.

“Wawa customers will soon have a credit card to call their own,” said Craig Vallorano, managing director for business development and strategy, at Citi Retail Services. “This card program will give Wawa customers a convenient payment option with an enhanced value proposition on fuel purchases.”