IRVING, Texas – 7-Eleven stores have introduced the Pillsbury Stuffed Waffle, developed and co-branded with Pillsbury. The maple-flavored waffle encases an egg omelet with pork sausage and cheddar cheese.

“Traditional waffles are a favorite breakfast treat when people want to indulge, but it's not a food you can really eat on the go in your car or at your desk,” said Kelly Buckley, 7-Eleven vice president of fresh food innovation, in a press release. “People know they shouldn’t skip breakfast, but most days they don't have the time to prepare a hot breakfast and sit down to eat it. The Pillsbury stuffed waffle is a quick and delicious solution—a hot, filling breakfast that is easy to eat and packed with protein and flavor.”

The stuffed waffles aren’t just available during the morning. As the times and frequency of traditional breakfast, lunch and dinner evolve into mini-meals and all-day snacking, people are eating breakfast foods across all dayparts. The National Restaurant Association found that 72% of adults want breakfast items available all day. Almost half of respondents in another study indicated they would purchase breakfast food for lunch, and approximately 60% said they would at dinner time.

“Every food and beverage 7-Eleven carries is available 24/7,” Buckley said. “You can get a stuffed waffle at 6 am and at 6 pm.”