DALLAS – 7-Eleven announced the launch of 7-Eleven-branded coffee for single-serve brewing systems. Sold exclusively at participating 7-Eleven stores, the single-serve brew cups are available in two package sizes: an eight-pack for $3.99 and a two-pack for 99 cents. The larger packs are available in three of 7-Eleven's most popular blends: Exclusive Blend, 100% Colombian and seasonal Pumpkin Spice, while the two-pack varieties are Exclusive Blend and Pumpkin Spice.

"Brew cups are the ultimate in convenience for home-brewed coffee, and convenience is the core of 7-Eleven," said Dennis Phelps, 7-Eleven vice president of fresh foods & proprietary beverages, in a press release. "Convenience wasn't the only goal when we developed our new brew cups. We wanted to make sure we offered the same delicious coffee available in our stores at a great value."

According to a 2015 survey by the National Coffee Association, one in five adults who drank a cup of coffee at home the previous day made it in a single-serve brewer. Just five years ago, that number was one in 14. Single-serve is driving coffee growth, and anticipated to surpass retail roasted coffee in 2017. Retail sales of brew cups grew from $132 million in 2008 to more than $3.1 billion just five years later, and single-serve remains the fastest-growing segment of the coffee category.

For on-the-go customers who still grab their cups on the go, primarily while on their way to work, 7-Eleven is introducing a new Stay Hot cup that keeps coffee hot longer. The new cup keeps coffee hot without requiring a sleeve. And while the new Stay Hot cup looks, feels and performs like foam, it is actually plastic and recyclable. Made from polypropylene, the Stay Hot cups launched nationally with a new bright white design and well-known skylines of cities across America.

For a limited time, the extra-large Stay Hot cup will be sold at a value price between the cost of a medium and large cup.