They Call It Mello Yello

Coca-Cola brought back its citrus-flavored soda brand on an NHRA Funny Car after a 40-year hiatus.

September 06, 2016

ATLANTA – For the first time in nearly 40 years, The Coca-Cola Company’s citrus-flavored soft drink brand, Mello Yello, appeared on an NHRA Funny Car.

To celebrate Funny Car’s half-century of racing, Mello Yello partnered with Kalitta Motorsports to cobrand the team’s DHL-sponsored Toyota Camry Funny Car at the U.S. Nationals held over Labor Day weekend in Indianapolis, Indiana. The one-time custom-wrapped car was driven by the reigning NHRA Mello Yello Drag Racing Series Funny Car Champion, Del Worsham.

“It is an honor to have Mello Yello and The Coca-Cola Company join DHL on our Toyota Camry for this weekend’s event,” Worsham said several days before the race. “The U.S. Nationals is an iconic event, and to be able to carry Mello Yello for our biggest race of the season is very exciting.”

The NHRA is the largest motorsports sanctioning body in the world, and The Coca-Cola Company has been a sponsor of the NHRA for 15 years.

In January, Coca-Cola debuted a new look for its Mello Yello brand on all Mello Yello and Mello Yello Zero bottles and cans.

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