SCA’s Tork Brand Helps Prevent Childhood Hunger

A new online campaign that supports the Share Our Strength’s No Kid Hungry campaign and Food Banks Canada will connect thousands of families with healthy meals.

September 06, 2013

PHILADELPHIA – Children that struggle with hunger may not look any different from other kids in their classrooms or neighborhoods, but they’re suffering from an invisible struggle. In the United States, childhood hunger affects one in five children. In Canada, 38% of those helped by food banks are children.

SCA, the makers of Tork-branded products, announced it has teamed up with the No Kid Hungry campaign and Food Banks Canada in an effort to help break down the barriers that prevent families from receiving regular and healthy meals.

In celebration of the 10-year anniversary of Tork Xpressnap, SCA will make a donation to the No Kid Hungry campaign (for U.S. participants) and Food Banks Canada (for Canadian participants) for every Xpressnap AD-a-Glance submitted to TorkUSA.com/EveryGlance, from September 4 to October 31, to ensure that children are getting the nutritious food they need to live, learn and grow.

“We are proud to help such important organizations who understand this growing problem that impacts so many families in our communities and has been providing answers and assistance for many decades,” said Suzanne Cohen, marketing director foodservice for SCA’s AfH Professional Hygiene business in North America, in a press release. “SCA strongly supports the values that both Share Our Strength and Food Banks Canada uphold and we look forward to helping them make a lasting imprint through this partnership campaign.”

Foodservice operators and consumers are encouraged to help connect hungry kids with meals by submitting an AD-a-Glance and voting for their favorite designs. SCA is also awarding $1000 to ten operators with the ‘Most Creative,’ ‘Most Original’ and ‘Most Popular.’ submissions. Participants can also share their AD-a-Glance across social media platforms and encourage family, friends & colleagues to participate and support the cause.

SCA will be donating up to $5 for each AD-a-Glance submission. Through the No Kid Hungry campaign, just $5 can help connect a child in need with up to 50 meals. And just $1 to Food Banks Canada helps them acquire and share $20 worth of food. Participating in the promotion is a quick, easy way to make a difference in the lives of hungry children in North America.

“We believe no child should go hungry, but one in five children struggles with hunger in America,” said Tom Nelson, president of Share Our Strength. “With the support from partners like SCA, we are working to make No Kid Hungry a reality, so that all children get the healthy food they need every day.”

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