7-Eleven, Pillsbury Introduce a Warm Cinnamon Roll

The roll is Pillsbury’s first branded fresh bakery item with a convenience store.

September 05, 2013

DALLAS – The mornings just got a little sweeter at 7-Eleven stores with the introduction of a new Pillsbury Cinnamon Roll, the retailer's first warm bakery offering and the first Pillsbury branded fresh-bakery item with a convenience retailer. Available with hot foods as well as in the fresh bakery case at participating stores, 7-Eleven's sweetly spiced version invokes the nostalgic, baked-at-home flavor of America's favorite Pillsbury sweet roll.

To encourage customers to sample, a limited-time coupon for a free cinnamon roll will be available on 7-Eleven's app beginning September 10. Other limited-time offers featuring the sweet pastry will continue in the coming weeks, and customers are encouraged to check their smartphones often for additional mobile coupons. All 7-Eleven app coupons are good at participating stores, while supplies last.

“Our goal in partnering with Pillsbury was to create an indulgent cinnamon roll that looked and tasted homemade,” said Kelly Buckley, 7-Eleven, Inc., vice president of fresh food innovation, in a press release. “For more than 100 years, Pillsbury has been 'the' name in home-baking. Now, 7-Eleven can offer the homemade taste in a convenient, grab-and-go setting.”

7-Eleven's fresh food innovations team worked for more than a year on the development with Pillsbury to ensure consistent product quality. Prepared and baked fresh daily in local bakeries across the country, the cinnamon rolls are delivered overnight to stores before the morning coffee crowd arrives.

During the morning rush, participating 7-Eleven stores can serve the cinnamon rolls warm in mini bakery boxes. Created just for the Pillsbury cinnamon roll, the microwave-safe boxes also are available at the bakery case for customers who choose to select an unheated roll to eat later. Rolls take just 10 seconds to heat in a microwave oven in the bakery boxes.

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