7-Eleven Tests Roasted Chicken

7-Eleven wants in on Chicagoans' dinner plans.

August 30, 2010

CHICAGO - 7-Eleven began testing sales of roasted chicken at some of its downtown Chicago stores last week, trying to grab some of the city's grab 'n go dinner business.

"It's to see if we can capitalize on home meal replacement," said Carole Davidson, senior vice president of strategic planning for the convenience store retailer.

The whole chickens sell for $7.999 and follow the company's recent introduction of chicken wings and pizza in hot food cases, as well as grilled chicken with cheese and tortellini and sun-dried tomatoes in refrigerated sections.

Select stores also began stocking packaged-fresh fruits, including sliced mango and watermelon, as well as artisanal red velvet- and chocolate-flavored cupcakes.

For more on dinner programs for convenience stores, see the August issue of NACS Magazine.
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