PHOENIX - Phoenix-based Mobile Bytes L.L.C. announced last week the availability of its YWaiter White-Label Program, a smartphone app that allows foodservice operators to offer their customers a branded smartphone app experience "at a fraction of the cost" of launching their own app.

"YWaiter allows a restaurant to escape the $100,000 + price point that it would cost to build their own app," said YWaiter President/CEO Dan Calderone. "When you compare the cost, hassle and time of building your own app, versus the simplicity of buying the white label service through us, it really makes economic sense."

YWaiter White-Label is PCI-DSS certified and is available on iPhone and Android platforms. Glendale, Arizona-based Pie Zanos, a pizzeria, was the first to go live with the service.

"As far as building my own app, I wouldn't even know where to begin," said Pie Zanos owner Jayce Elliston. "There are $99 apps out there, but what kind of support do you receive? With YWaiter's White-Label service, I have the comfort level of a company that supports restaurants ?" they want to build a long-term relationship with me and my establishment."