ALEXANDRIA, VA - NACS introduced version 2.0 of its mobile app today, which will improve and enhance the attendee experience at this year??s NACS Show in Chicago, October 1 to 4. Version 2.0 is free to download and delivers compelling benefits.

The NACS mobile app is available in native and web-based forms and includes detailed event information, speaker bios for general sessions and workshops, comprehensive listings of the 1,300-plus exhibitors, an interactive expo map with routing to booths and integration of social media and trending of the #nacsshow twitter feed.

"We listened to the feedback from users and looked to incorporate that into an improved user interface this year. We added more networking capability for users to exchange contact information directly through the app by employing Bluetooth technology. We??re using the app to highlight daily NACS Show deals, and developed custom content to delight our mobile app users even more this year," said NACS Vice President of Marketing Derek Gaskins.

The mobile app also offers NACS Show exhibitors dynamic marketing opportunities including video, banner ads and opportunities to provide coupons to increase booth traffic.

"The world-class connections that the NACS Show provides are greatly enhanced with the NACS mobile app," said Gaskins. "It provides an efficient platform to leverage technology and create more robust NACS Show experiences, as well as more opportunities for year-round engagement. The strength of the native mobile app version is that most functionality will be accessible, even when there is no Wi-Fi, 3G, 4G or web connection."

The NACS mobile app is compatible with the iPhone, Android, Blackberry, iPad, iPod Touch and other smartphones. It can be downloaded ?" free of charge ?" by accessing the iTunes library and Android market. Compatible smartphones can also download the app at nacsshow.com/mobileapp.

Registration for the NACS Show is available at nacsshow.com.

Legendary newsman Tom Brokaw will serve as a NACS Show Closing General Session speaker on October 4 and Bert Jacobs, co-founder and CEO (chief executive optimist) of The Life is good Co., will serve as an Opening General Session speaker on October 2.

Overall, 21,983 attendees were at the NACS Show in 2010, including 1,328 international attendees. The NACS Show featured a 370,000-plus net-square-foot expo with 1,300 exhibiting companies ?" including 330 companies new to the NACS Show.