DEERFIELD, Ill. - Walgreens is banking that customers who want some really nice prices will love its new Nice! stores, 24/7 Wall Street reports. The drugstore chain has plans to open about 400 Nice! locations that will stock its private-label household and grocery products.

Nice! products retail for 30 percent under other national brands, the company claims. The private-label products will hit store shelves by early next year.

Walgreens said initially, Nice! labels will be on bakery products, sauces and soups, with more products added continually. Currently, Walgreens store brands were on dry grocery goods, such as dried fruit, mac-and-cheese, rice and tea, under the banners W, Deerfield Farms and Café W, but those products will be converted to the Nice! label.

Next year, Walgreens will commence a national promotional drive to increase recognition of the products. The company pointed to recent research that "shows 75 percent of Walgreen shoppers purchase store brands in Walgreens," according to Nielsen. Walgreens tested the new line on consumers to favorable results.