LOS ANGELES, Calif. – Propel Fuels recently introduced the advanced diesel fuel, diesel HPR (high performance renewable) at locations across Southern California.

Propel’s Diesel HPR is a low-carbon, renewable fuel that meets petroleum diesel specifications and can be used in any diesel engine. Fleets and consumers choosing diesel HPR realize the benefits of better performance, significant reductions in greenhouse gases (GHGs), and improved local air quality due to the reduction of harmful air emissions including nitrogen oxides (NOx) and particulates (PM 2.5) versus petroleum-based diesel.

“Drivers across Southern California can now experience the power, performance and value of Diesel HPR, while making a positive impact on the air quality of the region,” said Rob Elam, CEO of Propel. “Any diesel vehicle can fill with Diesel HPR since it meets the ASTM D-975 quality standard for petroleum diesel.”

Diesel HPR made its North American debut in March 2015 at 18 Propel stations across Northern California, where the company has received a strong consumer response. In HPR’s first three months of sales, Propel has seen a 300% increase in gallons sold compared to its former biodiesel product (B20). Thirteen Propel locations across Southern California markets now offer the advanced fuel, including Los Angeles/Orange County, San Diego and Inland Empire.

“It’s good to see this high quality, low-carbon diesel coming to corner gas stations across Southern California,” said Mary D. Nichols, Chair of the California Air Resources Board. “This renewable diesel will now be conveniently located for all consumers, and joins a growing suite of new, cleaner transportation fuels in California thanks to our Low Carbon Fuel Standard and forward thinking companies like Propel.”

NACS featured Propel Fuels in the 2012 Ideas 2 Go program. The 2015 Ideas 2 Go program, featuring nine stores in seven states, will make its debut this year at the upcoming NACS Show in Las Vegas.