ELMHURST, IL – To help retailers build new sales in the packaged sweet snacks category, Kellogg’s is launching Rice Krispies Treats Blasted with M&M’s. This new snack is being introduced exclusively to the convenience store channel.
Kellogg says that these two classic flavors combined will create big flavor for c-store customers. Other Rice Krispies Treats Big Bar flavors include Original, Double Chocolatey Chunk, Buttery Toffee and Chocolatey Chip.
Along with new products, Kellogg’s supports its retail partners with brands and resources to grow sales throughout their stores. For more information, go to kelloggsconvenience.com or call (877) 511-5777.