County Market Stores Deploy Beacon Technology

Illinois-based retailer is the first independent supermarket to implement beacon technology across all locations.

August 20, 2015

ISELIN, N.J. – County Market, a division of Quincy, Illinois-based Niemann Foods (NFI), announced this week the implementation of a beacon technology platform and a mobile app solution at all 44 stores.

County Market is using Birdzi’s platform to deliver personalized offers, location-specific coupons, in-store maps and sharable shopping lists to create a new shopping experience for its customers. Initial results have been positive, as County Market has seen 15% to 20% growth week over week in shopper engagement, and hundreds of new downloads each day. The Birdzi platform is delivering thousands of precision-targeted, contextually relevant offers each week to County Market shoppers.

The myCountyMarket app utilizes Birdzi’s beacon technology, making County Market the first independent supermarket chain in the United States to use beacon technology in all of its stores. The beacon-delivered offers are relevant to each shopper, based on his or her purchase history with the store’s loyalty program.

“It’s an intelligent use of beacons that leverages the power of this technology in new and exciting ways and ensures that we aren’t just ‘spamming’ our customers with messages. It’s important that the shopper receives value and relevancy with every notification,” said Nathaniel Jones, electronic marketing manager for Niemann Foods, in a press release. 

The Birdzi platform features an in-store map that helps shoppers locate products in the store. Shoppers can create and share shopping lists with friends and sort shopping lists by aisle and map out their grocery trip in order to save valuable time in the store. The platform also integrates County Market’s loyalty program, the Max Card, delivering a personalized digital flyer and tips to unique customers.

Learn more about beacons at the 2015 NACS Show in Las Vegas. The educational session, “Beckon Customer Dollars With Beacon Technology,” will delve into beacon technology currently in use by successful retailers. The session is for marketing and IT professionals looking to get one step ahead of the competition.

You can also read more in NACS Magazine’s “The Beacon Break Through,” on how the mobile positioning technology offers a more targeted and engaging in-store shopping experience.

Advertisement
Advertisement
Advertisement