Coca-Cola Introduces New Herbal Beverage in Thailand

Habu, the company’s first foray into the herbal drink market, is made with roselle, licorice, luo han guo and cogon grass.

August 19, 2013

NEW YORK – Bloomberg BusinessWeek reported that Coca-Cola is “taking steps to market drinks other than sodas” with its new herbal beverage drink called Habu.

Noting that Coca-Cola in May pledged to fight global obesity, the news source notes that offering more beverage options is in line with that goal.

Habu is made with four herbs: roselle, licorice, luo han guo, and cogon grass. The news source adds that Coca-Cola did not immediately respond to inquiries about whether it would market Habu as a health product, but spokeswoman Sharolyn Choy said in an e-mail that it’s “designed to be an everyday drink that combines modern tastes with traditional herbal properties.”

“These [herbs] are blended together to make Habu a truly great tasting herbal drink,” she told the news source. “It’s not bitter but you can taste the presence of the four herbs.”

Diggy Dey, business development director at Coca-Cola Thailand, told reporters that the company expects Habu to grow quickly and suggested that it may be introduced in other countries.

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