Lin Jia Convenience Store Debuts in Times Square

‘Dark horse’ of China’s retail market is making its presence known in New York City.

August 18, 2016

BEIJING – Lin Jia Convenience Store, the dark horse in China’s retail market, recently debuted on the large billboard overlooking New York’s Times Square, giving the world a glimpse of what a Chinese retailer looks like.

The theme "We are not just a neighbor, we are a family friend" conveys Lin Jia's brand philosophy of bringing the world to each shopper's doorstep. Times Square has become a platform for leading companies to showcase their strength and where Chinese brands can announce their global expansion plans and successes, according to a press release.

As part of its commitment to becoming the most conscientious lifestyle service provider for shoppers, Lin Jia is open 24/7 and sells a wide range of fresh and instant foods, snacks, imported products and daily necessities. The store also provides a variety of services such as laundry, printing, free charging booths for smartphones and tablets, free Wi-Fi, Lakala Kiosks for offline e-payments, self-service government lottery ticket kiosks and free toilets.

As the standard of living in China improves, the pace of day-to-day life accelerates and shopper expectations of retailers continue to climb. In the face of this trend and ongoing industry competition, Lin Jia says that it is more important than ever for convenience stores to provide a full range of services, while introducing innovations and differentiating themselves from the crowd.

Inside the store, Lin Jia installed highly directional speakers for announcements to ensure a quiet in-store environment and fully sealed off the kitchens to avoid having the smell of cooked food wafting through the sales aisles.

Lin Jia, a newly emerging retailer in the convenience sector, says that its appearance in New York's Times Square shows that China's convenience stores are ready to take their place on the international stage.

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