7-Eleven Australia Reaches 500-Store Milestone

Since the first 7-Eleven store in Australia opened in 1977, the business has been opening an average of 15 new stores per year.

August 15, 2011

AUSTRALIA - 7-Eleven celebrated two important milestones last week with the opening of its 500th branded store and the conversion of its 100th Mobil retail-fueling site since acquiring the business in October 2010.

The 500th store was opened in the New South Wales town of Dapto, also a recent Mobil conversion.

7-Eleven Stores Pty. Ltd. CEO Warren Wilmot, who also serves on the NACS Board of Directors, said the company is "delighted" about both achievements.

"Jointly, they underline how established and well-recognized the 7-Eleven brand has become in the Australian convenience market. It??s very exciting to see more Australians able to enjoy the 7-Eleven experience with our increased store presence."

Since the first 7-Eleven store opened in 1977, the business has been opening an average of 15 new stores per year, which equates to more than one a month.

According to Wilmot, a major boost to the growth of 7-Eleven has been the progress in converting Mobil sites, which is occurring at an average of four stores per week.

"We are now almost half way through the conversion process and we are on track to convert the majority of stores by December 2011," he said.

Post conversion, stores immediately experienced a lift in merchandise sales and profit, particularly in foodservice. "These milestones are a tremendous result for the 7-Eleven team, our partners and our franchisees, and are testament to 7-Eleven??s formula to successful convenience retailing," said Wilmot.

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