GREENSBORO, N.C. and SANS JOSE, Calif. – Gilbarco Veeder-Root, the worldwide leader in retail petroleum technology, and VeriFone Systems Inc., the global leader in secure electronic payment solutions, announced today that they are partnering to offer next generation forecourt payment solutions and to create the largest at-pump interactive digital media network worldwide.

The two companies will collaborate on future fuel dispenser payment platforms to be developed and supplied by VeriFone, in order to meet convenience and fuel retailers’ functionality and regulatory needs in an increasingly complex payment ecosystem, as well as offer at-pump media advertising and entertainment.

“This is very powerful for the industry,” said Martin Gafinowitz, president of Gilbarco Veeder-Root, on a media briefing call. “Gilbarco’s expertise in the convenience vertical and Verifone’s expertise in the payment and media space represent the leading technology in interfacing with consumers in a seamless way.”

Gafinowitz also emphasized the significance of this new partnership as retailers prepare for EMV conversion, promising that the new partnership will provide compelling solutions to meet the rapidly changing needs for secure retail payment transactions.

Additionally, Outcast Media, Gilbarco’s forecourt media business, and Applause TV, Gilbarco’s gas station TV network, will be merged with VeriFone’s digital media and VeriFone Digital Network (VNET) businesses. “As of today, we have more than 50,000 screens globally in taxis, gas pumps and c-stores, with 150 million customers per month viewing those screens,” said Dan Yienger, senior vice president of petro at VeriFone, in a media briefing. “We’re capable of bringing relevant content and a critical scale, which will allow us to bring in additional advertising at the pump, in turn driving consumers into stores.”