Aromatic Lid Enhances Coffee Flavor

MINT debuts an aromatic coffee lid that improves the taste of the beverage.

August 12, 2011

HONG KONG - Mint Urban Technologies (MINT) has introduced an aromatic coffee lid for the coffee to-go market, an industry that uses more than 100 billion lids every year. This specially designed Aroma Lid improves the taste of coffee when drinking through the lid.

MINT purports that drinking coffee through a plastic lid can hamper the brew??s taste. "Coffee lids block the aroma coming from the coffee," said Marc Miller with MINT. "Because taste is 95 percent smell, coffee lids are stopping us experiencing the full taste of our favorite morning brew. It??s like eating food with a cold. It??s tasteless. That??s the simple explanation."

"Heat from the coffee heats the plastic in a standard lid, and a plastic fragrance is emitted," said Mike Newcomb, vice president of international business with MINT. "This odor, however subtle, gives coffee a 'plastic aftertaste?? that can compromise the taste of an otherwise excellent cup of coffee. That??s not appealing by anyone??s standards."

The idea behind MINT??s Aroma Lid is that original coffee taste and smell can be preserved by adding a second lid element to the common coffee lid design; the second element consisting of aromatic material that can enhance, rather than detract, from the original smell.

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