CLEVELAND – Small, local business owners who are looking to take their business to the next level can win a chance to have the support of LeBron James.

To help promote the launch of "Cleveland Hustles," CNBC’s new show from LeBron James, a contest is giving brick-and-mortar small, local business owners across the United States a chance “to win the promotional package of a lifetime,” according to the website PitchLeBronContest.com. The prize includes a social media endorsement from LeBron James and promotion on CNBC TV, digital and social channels.

To participate, applicants are being asked to create a 23-second video pitch answering the question, "How would my business uniquely benefit from a LeBron James social media endorsement?" Then, they must post their video on Twitter or Instagram using the hashtag #PitchLeBronContest.

Entries will be evaluated for originality and creativity by a judging panel. The contest entry period ends August 18, 2016, at 11:59 pm ET, and the winner will be announced online on August 23, 2016.

To be eligible, businesses must have no more than 250 employees and must have a brick-and-mortar physical location. The business cannot be a franchise and cannot service customers outside of its immediate local area (e.g., does not have a mail-order business or online store). And contestants can only enter once.